Karma

Karma is a bilingual typeface rooted in calligraphic motion. Its letterforms are fluid yet grounded—versatile enough for bold headlines and balanced for long reading. With low contrast, angular counters, and asymmetrical proportions, it conveys rhythm, confidence, and a contemporary tone.

“The first sketch dates back to 2010,” says Avraham Cornfeld. “I didn’t know where it would go, I was just drawn to the shapes. Over the years, I returned to it occasionally with new insights. About five years ago, I began a focused and intensive design process. In 2020, Anna Khoury joined and designed the Latin letters, and since then we’ve developed it together—between Hebrew and Latin.” Even after the design was set, the development continued with careful refinements and testing down to the smallest details.